Daily+Lessons

8/24/10 Introduction to Dodgeball assignment Brown Bag assignment Seats

8/25/10 Name Game Brown Bag - time to outline Started brown bag presentations

8/26/10 Finish brown bag presentations Wiki introductions Answer question on Discussion Board Books Walk to Gym

8/30/10 Wiki Discussion question Pretest Chapter 1 PowerPoint

8/31/10 Marketing Process Marketing Concept Company/Target market list

9/2/10 Group Activity - target market Marketing Mix

9/3/10

Answer quick check questions for portfolio page 11 Start Energy Bar Project

9/7/10 - 9/10/10 Dodgeball Tournament Outline

9/13/10 - 9/16/10 Energy Bar Project [|Sample]

9/17/10 __Dodgeball Tournament Work__ Discuss professional business letter Research what information is included in a request for donations letter Select 2 business to whom you will be sending letters. Assignment: Write 2 professional business letters to companies for donations.

9/20/10 Energy Bar Project Letters to businesses due

9/21/10 Review and edit donation letters

9/22/10 Section 1.2 Economics of Marketing Assignments: Energy Bar Logo Letter to Insurance company requesting a quote for our dodgeball tournament insurance

9/23/10 Discussed types of business - see powerpoint above Completed and hand-in chapter 1.2 worksheet

9/24/10 Create outline/study guide Edit template letter to be send to your chosen businesses. Energy Bar Project

9/27/10 Dodgeball Timeline Review for Chapter 1 test

9/28/10 Chapter 1 Test

9/29/10 - 9/30/10 Prepare for Energy Bar Presentation

10/1/10 Energy Bar Presentations

10/4/10 History of Sports Marketing [|Bill Veeck] Research 2 Bill Veeck promotional ideas that can be used for the dodgeball tournament

10/5/10 - 10/7/10 media type="custom" key="7123419" Tasks: Read Chapter 2 Review xtranormal scenes that are available for free Create a short xtranormal skit about something of your chose....this will allow you to familiarize yourself with the settings that are available. Create a storyboard before creating your skit. for a storyboard template Create Skit which includes all of the main ideas from chapter 2.2 and 2.3 - You may create two skits if you choose.

10/8/10 Dodgeball 1. Assignments - 2 Secure equipment, 4 create flyers, 3 floor plan, 3 plan promotional activities, 4 Refs - create rules sheet and verify rules, 2 - registration form, 2- website/facebook 3. Ideas for commercials

10/11/10 - 11/18/10 Create commercials for dodgeball tournament to be aired on CTV. 10/12 - Explain the difference between institutional advertising vs. product advertising

Product Advertising example - []

[|Institutional Advertising example]

[|Watch video on components of a commercial]

Video Storyboard Storyboard / Prepare for filming 10/13 - 10/14 - Storyboard/Film 10/15 - 10/18 - Film editing

10/19/10 1. Chapter 2 Outline Example 2. Show class how to upload skits 3. With partner create xtranormal skits - 40 minutes 4. Upload your skits to the wiki page "Chapter 2 Xtranormal skits" - if you need help be sure to ask! Be sure to give your skit a title - will be used by others to leave comments about your video 5. Watch each others videos 6. While on the Chapter 2 Xtranormal skits page select discussion. Leave comments for two groups by posting their name in the subject line and then your comments in the message line. Comments based on:
 * Creativity
 * Did they cover all of the material in their section with detail

10/20/10 -10/21/10 Ancillary Product - Product Tie-In - Cross Promotion Example Assign Partners Assignment: With partner create a display board for an event highlighting the ancillary products, product tie-ins, and cross promotion.

10/22/10 Present Posters Chapter 2 Review Work on Dodgeball Tournament

10/25/10 Chapter 2 Test Dodgeball work [|Create promotional video to highlight your favorite Big Ten Team]

10/26/10 Read and create outline for Chapter 4

10/27/10 Market Segmentation Project Review Example Students choose a product and create one on their own Students assigned a product and create market segment one their own - get in group to consolidate - report on their product [|Companies specializing in segmenting markets] Discuss Market Segmentation Shifts

10/28/10 Discuss different types of sports products on page 79

Read article __On word document - turn in__ 2 paragraph review - highlight most important fact 2 paragraph opinion

__Post opinion on wiki__ under subject post: Fantasy and last name post your opinion on the comments section respond to two of your classmates opinions - make sure your responses are constructive.

10/29/10 Market Segment Presentation from Mr. Whymark Product search in groups

11/1/10 Quality of Goods - tangible goods See chart on page 80 Rate two products based on chart on page 80 - use blogs and other customer review sites Quality of Service - intangible goods Rate a service that you have recently experienced using the attributes on page 82. Give it a star for each possible rating.
 * Sole S73 Treadmill
 * Weider Total Body Works 5000

11/2/10 Product Classifications Product mix Product line [|Webspiration] Create a flow chart of a product mix/line for a chosen company - Company must have more then two product lines

11/3/10

Review pages 85-87 media type="custom" key="7391909" [|World Series impact on Texas] Grassroots marketing - Find a grassroots marketing effort from your favorite sports team. Review for Test

11/4/10 Chapter 4 Test Dodgeball work [|Create promotional video to highlight your favorite Big Ten Team]

11/5/10 Article Review

11/8/10 JA - Titan Challenge

11/9/10 Dodgeball work

11/10/10 Discuss Point of Difference

New Product Development - step 1 New Product Development - SWOT Analysis SWOT Activity Nike example

Create a SWOT analysis for your favorite sports team

11/11/10 Finish sports team SWOT New Product Development - step 2 Idea Generation: Example golf shoe for kids In groups come up with a new product for Nike - use SWOT to help develop new product

11/12/10 Titan Challenge

11/15/10 JA Titan Challenge

11/16/10 - 11/17/10 Prepare for dodgeball tournament

11/18/10 Dodgeball self-reactions on paper: Reflect on the: Process - steps needed to complete this project (list steps and ways to improve) Actual Event - Write a description of what was good, bad, and ugly. Also how can it be improved Overall reaction to project

Read Chapter 5 - Study Guide

11/19/10 Dodgeball - after action review

11/22/10 Review steps to new product development pages 101 - 102 SWOT - [|watch video] Nike SWOT - in groups put Nike's SWOT together. Create a SWOT analysis for your favorite sports team.

11/23/10 Product Life Cycle - PowerPoint Read [|- Product Life Cycle] Watch - [|Video on Product Life Cycle]

Create list of products in each stage of a product life cycle - Introduction, Growth, Maturity, Decline

Create your own life cycle chart for a product of your choice - You may not use Gateraide. Include at lease 8 different dates and facts about your product.

Present your product life cycle to class

11/30/10 20 min. to finish product life cycle Present product life cycle to class

Pricing Strategies - Lecture Price Fixing article -

12/1/10 Pricing strategies poster assignment

12/2/10 Present pricing posters to class Review for test

12/3/10 Pricing activity

12/6/10 Pricing Activity continued

12/7/10 Chapter 5 Test Study guide for chapter 6 - Homework

12/8/10 Lecture questions

In pairs - Choose a sports team or product Create an outline for all five steps in the market-research process. The outline should include: 1. Problem- Choose an actual problem that this sports team or product might face. 2. Secondary Data - Specific examples of what could be used in order to solve your problem 3. Primary Data - What type of primary data would you use, and why, to help solve your problem. Be specific 4. Collect Data - How would you go about collecting your data? 5. Report and analyze data - How would your data be reported and why? If you use different types of research it should be reported differently

Be ready to present your outline to the class!

12/9/10 [|Survey] - what makes a good survey question?

Create questionnaire using google docs

Sent it to at least 10 people who participated in the tournament. Send it to my email address as well (bstormes@cysd.k12.pa.us)

Find a survey for a sports product or team and post to the survey page of the wiki. Be sure to write your name, then post the link and write a one paragraph critique of the survey. Keep in mind the rules from the website we reviewed under yesterday's link.

12/10/10 Combine survey ideas into one survey

Article review __DUE Wednesday before Chapter 6 test__. Open this file to use as you read the article. Be sure to answer the before reading section before you start reading.

Article:

12/13/10 Channels of Distribution:
 * activity
 * discussion
 * Choose a sports related product and illustrate its channel of distribution. Be as specific as possible (include company names)

12/14/10 Review sheet for chapter 6 test Review game

12/15/10 Article review DUE before test Chapter 6 test Chapter 8 - Create two graphic organizers. One for section 8.1 and one for 8.2 and 8.3 combined.

12/16/10 Types of promotion worksheet

12/17/10

Print ad - create a print ad that will promote a college sport or program. see examples [|here].

[|How to make a poster in Excel] Your poster should not be more then 6 pages.

When finished save file and e-mail to me. I'll have to turn it into a PDF in order to send it to the color printer.

12/20/10 JA

12/21/10 Finish Print Ad

12/22/10 Read pages 178 -182 Watch video example [|here] Personal Selling Activity

12/23/10 - 1/3/10 Phillips arena activity [|Philips arena marketing kit]

When finished PowerPoint: Find another stadium that offers a marketing kit for review and post to "Marketing Kit" page of this wiki. Read No streaming video's

1/4/10 Read pages 153 - 156 on "Sponsorships"

Sponsorship example:

Sponsorship Activity: With a partner you are to create an agreement that could be send to a sponsor. The agreement must outline the benefits to the sponsor and what the sponsor would be responsible for. The agreement should be professional and detailed. Source: [|Gameops]

1/5/10 Chapter 8 Review sheet Chapter 8 Online Review [|Article Review] - On another document, write a __**DETAILED**__ review of this article. Be sure to highlight the trends in ticket sales and what teams are doing about it. This assignment should be turned in before taking your test.

When finished all of your work for today: Study for Chapter 8 test Read Work on other school work NO sleeping or hanging out

1/6/10 Chapter 8 Test - moved to Monday 1/10 BCS Sponsorship Activity [|List of bowl games]

1/7/10 JA - Titan Challenge

1/10/10 Chapter 8 Test Stat Olympics

1/11/10 Finish and prepare for presentations

1/12/10 BCS Activity Presentations